A game that was born in the Crosby pub has become the face of Google Play’s 2025 global #WeArePlay campaign.
Isle of Man-based Memory Lane Games, is the provider of a leading app for dementia and Alzheimer’s engagement.
For the #WeArePlay campaign, Google creates three minute films and a blog showcasing the inspiring stories behind apps that are making a real difference in people’s lives.
Memory Lane Games
The idea for the app came after Peter Quayle and Bruce Elliott were having a drink in the Crosby Pub and began talking about their mums and their love of family photos.
This promoted the pair into an idea of creating games tailored to people with demential; Memory Lane Games was started the very next day.
Memory Lane Games uses reminiscence therapy-inspired games to spark memories, ease anxiety, and support caregivers to re-direct and create positive interactions.
Google Campaign
After the games success, Google sent a film crew to the island for three days to shoot the story of how it was created.
CEO and Co-Founder of Memory Lane Games, Bruce Elliott said: “To be recognised by Google and chosen to feature in the #WeArePlay campaign out of millions of apps available on the Play store is truly amazing.
“This is incredible recognition not just for our team, but for the entire dementia care community we serve.”
Their Story
Bruce added: “The film crew really enjoyed their 3 day visit to the island in January and I’m delighted with the way in which they have captured our story and the island’s charm.
“This global exposure will help more people discover Memory Lane Games and, ultimately, support our mission to improve the lives of those living with dementia and their caregivers.
Co-Founder of Memory Lane Games, Bruce Elliott.
“A huge thank you to our Isle of Man filming locations—Hospice Isle of Man, the Crosby Pub, and The Engine House—for their warm welcome.”
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