University College Isle of Man (UCM) has launched three new workshops tailored to equip you with essential tools for business success.
The workshops, designed specifically for small businesses, those who are self-employed or those who have ownership of marketing as part of their role, will provide practical skills to elevate their digital presence and drive business growth through effective online marketing strategies.
Each workshop offers hands-on learning experiences that cater to beginners and those looking to sharpen their skills.
Learning Workshops
The first workshop, Introduction to Digital Marketing, aims to help learners jumpstart their business with an essential understanding of digital marketing.
In this three-week course (three hours per week) you will learn the difference between traditional and digital marketing, explore key online channels like social media, websites, and SEO, and develop a strategy to grow your online presence.
Social Media Marketing, the second workshop in the series, lasts three weeks (two hours per week) and explores how to choose the best platforms for your business, create engaging content, and develop a strategy that works.
Finally, workshop three, Marketing Tools (including Canva and AI), is another three-week workshop (two hours per week) and enables the learner to create stunning visuals for their business using Canva, one of the most user-friendly design tools available.
This workshop also covers powerful AI tools that can help create content faster, automate tasks and personalise customer experiences.
Adult Learners
Whether the learner is just getting started or looking to improve an existing strategy, this workshop provides hands-on experience.
Adult learners can sign up for all the workshops or pick which one(s) are relevant to their experience and business.
Each workshop is £95 and the first one starts in January.
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