Southern 100 Racing has announced a new sponsor for the Billown Course, marking a new partnership for the historic 4.25-mile course.
For at least the next three years, the course will now be known as the MOTOR ISLE Billown Course.
While MOTOR ISLE may seem like a new name in Isle of Man road racing, it is, in fact, a rebranded evolution of Beaumanx Productions, the company behind the globally recognised sidecar racing brand 3 WHEELING and its sister brand 2 WHEELING Classics.
Southern 100 Chairman, George Peach, said: “Chris Beauman is no stranger to our events, particularly in the Sidecar races, where, under the 3 WHEELING Media banner, he and his company have sponsored the two Sidecar races in the Blackford’s Pre-TT Classic Road Races since 2022.
“With the course now carrying the distinctive MOTOR ISLE branding, their presence will be even more visible. As Chris and his production manager, Ben Dalglish, develop new aspects of the MOTOR ISLE brand, we look forward to seeing how their involvement enhances the event.”
Connected
After the contract was signed, Chris Beauman, Founder of MOTOR ISLE, added: “The 3 WHEELING brand has been deeply connected to sidecar racing for years, and 2 WHEELING Classics has given classic motorcycle fans a new platform to enjoy their sport. Bringing everything together under the MOTOR ISLE name is an exciting step forward. We look forward to supporting the Southern 100 and working with George and the team to showcase the Billown Course in all its glory.”
“It’s a huge honour for MOTOR ISLE to become the title sponsor of the Billown Course, a course with such a rich heritage in real road racing. Our passion has always been to celebrate and promote motorsport, and this partnership allows us to do exactly that while strengthening our commitment to the Southern 100.
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