Visit Isle of Man has reported strong growth across the visitor economy in 2025, with new figures showing rising visitor numbers, higher spending and record satisfaction levels.
The island welcomed 352,301 visitors last year, a 6.9% increase on 2024, with the sector now valued at £433.4 million annually, up 138% since 2015.
Tourism generated an additional £211 million in economic value between 2023 and 2025, reflecting efforts to attract higher‑spending visitors in markets aligned with the island’s offer.
Visitor satisfaction reached 99.2%, up from 98.7% the previous year, reinforcing the Isle of Man’s reputation as a destination that “continues to delight visitors and exceed expectations.”
The Annual Visitor Economy Report shows progress against the ten‑year strategy Our Island, Our Future, including average visitor spend rising to £789, already surpassing the original 2032 target of £620.
Tourism also delivered £43.3 million in exchequer benefit in 2025, around £11 million more than in 2024.
CEO Deborah Heather said the results show the visitor economy “moving from strength to strength,” highlighting both rising value and exceptional satisfaction.
