A new partnership for the Isle of Man Swim Team will strengthen the squad’s communications, PR activity and social media presence.
The collaboration between MAC Group and the Swim Team will complement Utmost’s ongoing role as main sponsor.
It builds on an existing relationship and will focus on developing a clearer communications strategy, improving design and PR support, and helping the team highlight athlete achievements across digital platforms.
MAC Group CEO Jon McGowan said the firm was pleased to continue its support. “We were proud to work with the team during last year’s outstanding Island Games campaign,” he said.
“This partnership allows us to showcase the dedication and talent within the squad and ensure their achievements are communicated clearly and effectively.”
The Swim Team welcomed the renewed involvement as the sport looks to grow its profile.
Treasurer and manager Erica Bellhouse said MAC Group’s support had already proved invaluable. “With their guidance, we’ll be able to share our athletes’ journeys more effectively and build deeper engagement with supporters and the wider community,” she said.
The partnership reflects a shared commitment to promoting sport on the island and shining a light on emerging swimming talent.
