Visit Isle of Man has appointed Melanie Allen as Director of Marketing and Communications, a role designed to ‘elevate’ the Isle of Man’s visitor proposition.
Melanie joins the Agency with over 30 years’ experience in tourism, marketing and communications, with a proven track record for successful delivery of meaningful and measurable destination marketing and management programmes across Scotland.
Twice named in Scotland’s Top 100 Influential Women in Tourism in 2020 and 2022, Melanie also owns a high-end sustainable tourism business in Scotland, which has won her numerous awards including:
- Tourism Individual of the Year;
- Best B&B Experience;
- Climate Action Award at the 2023 Scottish Thistle Awards.
Director of Marketing and Communications
The creation of this role aligns with Visit Isle of Man’s ten-year strategy, ‘Our Island, Our Future’.
Melanie’s mandate includes the development and implementation of strategic marketing initiatives to drive visitor engagement, stimulate economic growth within the Island’s tourism and hospitality industry, and elevate destination awareness of the Isle of Man to a global stage.
As the previous Board Director and Interim CEO of South of Scotland Destination Alliance, previous Chair of the Galloway and Southern Ayrshire UNESCO Biosphere and Vice-Chair of the Scottish Community Tourism Network, Melanie’s extensive expertise will help to drive the Agency’s marketing efforts forwards, establishing the Isle of Man as a quality visitor destination.
Following an extensive recruitment process, which attracted considerable interest from the Isle of Man and UK, Melanie’s appointment has resulted in her relocating to the Island with her husband, to join family.
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