Visit Isle of Man has launched a new destination marketing campaign, ‘Extraordinary Isle’, aimed at promoting the Isle of Man as a quality, year-round visitor destination.
The ‘Extraordinary Isle’ campaign is part of Visit Isle of Man’s broader efforts to support the local visitor economy by promoting sustainable tourism and driving visitor growth.
Visit Isle of Man’s Melanie Allen said: “The world-wide destination marketplace is a crowded landscape, particularly with many well-established destinations now looking to shine a light on authentic and experiential tourism. Historically, the Isle of Man, in its own right, is a distinctive and unique destination, but there is a need to cut through the noise and be visible and relevant to both existing and new target audiences.
“To continue to build further on the traction gained from Visit Isle of Man’s ‘The Extraordinary Story’ campaign, established in 2018, and to be at the forefront of emerging aspirational and experiential tourism trends, the new ‘Extraordinary Isle’ campaign will be strategically positioned to reach our target audiences and drive aspirational intent, changing perceptions and developing long-term relationships with visitors.”
The first of the ‘Extraordinary Isle’ seasonal campaign videos launched yesterday and focuses on encouraging visitors to experience the island’s outdoor and adventure offering this autumn.
The winter campaign will focus on the Island’s businesses and food and drink offering, providing visitors with an introduction to some of the island’s ‘Business Champions’, and then spring will showcase the Manx calendar and the Island’s unique and vibrant culture, heritage, arts and music scene.
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