Producers from the Isle of Man raised awareness of Manx produce at the UK’s biggest International Food & Drink Event (IFE, London) from March 25 – 27.
In an initiative joint-funded by Business Isle of Man, four of the Island’s renowned food and drink producers exhibited at IFE London, with award winning distilleries Fynoderee and Outlier exhibiting alongside Okell’s Brewery on a shared ‘Isle of Man Drinks’ stand and Isle of Man Creamery within the Cheese Pavilion.
They attracted interest and held productive conversations with many of the international buyers and thought-leaders who were amongst IFE’s 27,000 visitors.
Manx produce on show
In addition to attending IFE, Business Isle of Man hosted an evening reception for a group of over 80 highly regarded buyers, journalists, chefs, and influencers to showcase food & drink from the Isle of Man, the world’s only entire nation biosphere.
Island Seafare, Isle of Man Meats, Davison’s Ice Cream, and Isle of Man Salt Co joined the four exhibitors to talk about their product range, values, and USPs.
The highlight of the evening was a bespoke Manx food & drink menu created by using quality ingredients from local producers to bring a taste of our Island to London.
Tim Johnston MHK, Minister for Enterprise, who delivered a welcome address to the attendees and visited our producers at IFE, commented:
“The Isle of Man’s representation at IFE and the Evening Showcase provided a great platform for Manx food and drink exporters.
“We were extremely pleased to welcome so many notable guests to our Evening Showcase and the level of interest in the Isle of Man and Manx produce was both heartening and motivational for the businesses involved.”
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