A business founded by a Manx entrepreneur has beaten thousands of entries to win the Santander X Global Challenge.
Harvey Lowe set up Arcube with fellow student Prithveesh Reddy during his first year at the University of Manchester.
Together they developed a platform swapping redundant loyalty points after flights into benefits for future flights.
These perks vary from extra baggage to business-class check-in, depending on what Arcube’s algorithm thinks you will prefer.
Manx Startup
By the time the 21-year-old returned to the Isle of Man for his summer holidays, Arcube had its first customer – Etihad Airways.
Using the Isle of Man Work Café as his office, Harvey worked on the business while completing his degree.
Harvey said: “Winning the award is great. It’s a specific award which covers exactly what we do as we are using personalisation and customer loyalty for our whole product.
“The award is a recognition of our technology and that it has real world applications.”
The Santander X Global Challenge
The Santander X Global Challenge – New era of Customer Experience Award brought together companies from 11 countries.
It aimed to identify the most innovative solutions that enhance user experience, personalisation, on-demand network quality, and anti-fraud security measures.
Arcube plans to use the prize money to continue scaling its team and build the product integrations different airlines require for the platform.
The award comes just a year after Arcube was shortlisted for the Santander X UK Awards in the University entrepreneurial project category.



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